Focusing on practices
Our research phase reveals intuitive visions, in order to materialize practices, desires, relationships, and behaviours regarding purchasing, sharing and interacting.
Designing a network of actors
We chart networks of participating parties to identify mechanisms shepherding interaction and relationship values.
Experimenting a technology
Through a thorough understanding of a given emerging technology, we examine the scope of possibilities to envision practices and experiences, and to evaluate economic opportunities.
Predicting a new business model
We provide economic and financial forecasts on all acquisition models while fine-tuning service models.
Measuring up in real life
Ideas need to be continuously measured up to real life, so they can be adjusted until ultimately defining the highest valued offer. We map out service launches alongside our clients, prepping and following through on every step of the tests and trials.
Making data tangible
Our data scientists set up Datalab-style systems in order to capture, collect, extract, structure, clean up, contextualize, visualize, and analyse data, providing a better knowledge of real-world experiences.
Evaluating customer experience
By combining such processes as user research and data-mining, we chart experiences to reveal minor annoyances and hurdles—interaction problems occurring between a brand's customers and its various contact points. This can help us identify opportunities for new approaches, new services or products.
Defining principles for experience design
To maintain coherence throughout a project's implementation, we identify and bring forth experience principles that encourage all the company's different entities to converge around a common vernacular.
Linking customer experience components
Experiences can only be felt firsthand. To create a global experience, it is necessary to work on its basic constituents: language, environment, temporality, contexts, relationship models, brand experience, products, services, and so on. Alongside our clients, we integrate these components so they can interact.
Creating the organization's alignment
To guarantee a coherent and continuous customer experience, we express a common vision in collaboration with the targeted organization. We also publish our processes and tools.
Our observation methods and our analytical tools reveal expectations and hidden needs. Our clients take part in these phases to learn from them and inspire the creative steps.
To further refine concepts, we encourage our clients to work hand in hand with our teams. We pursue this method until the final implementation, integrating every party’s demands along the way.
Products and services can take various shapes: digital platforms, physical products, or spaces.
Products must be able to evolve within their environments and alongside participantsa. This is why we publish realistic, flexible roadmaps for our products.
We design products and services coherently with their brand's experience in order to create a coherent, global experience.
Expansion through a culture of innovation
We create “Design Experience Hubs” that foster and speed up development of innovative projects. These hubs breed or instigate transdisciplinary exchanges and intensify teams’ abilities regarding design processes.
Experiencing design methods through projects
Skills are acquired through practice. We work in project mode, alongside our clients. An ideal opportunity for team-building, informed by the deliverables and methods used. Together, we dream up solutions and make them tangible
Training, communicating and distributing
We design bespoke companion modules that answer your organizations' crucial issues. From two-day orientation sessions to project-wide modules, we always strive to enrich the client entity's culture through design processes.